Free Advertisements Analysis Esay

Free Advertisements Analysis Esay Advertisements Analysis The industry of advertising is intriguing and challenging To some extent it is a true art of appealing to the most sensitive emotional spheres and pulling hidden triggers in consumers heads and souls to outweigh the scales in favor of a particular product or brand. Although it might seem to be a rather simple task comparing to biochemistry or accounting, it implies tough work on developing an accurately calculated and elaborately circumspect combination of numerous elements together creating that astonishing effect on consumers when they prefer one brand to another or purchase a totally new product. Advertising specialists struggle to develop perfect adverts as nowadays there are so many products offered and so many adverts it has become a real challenge to captivate consumers. Deep knowledge of psychology is now a key to success while applying various non-verbal tools and signs in advertising. Thus, there are more elements included into a simple, at a glance, print advertisement: besides the image itself consumers are influenced by the prevailing colors, choice of language and newly created words, signs with double meanings, location of the elements, etc. Successful combination of all the elements leads to increased sales and, hence, profit. In more detail, advertising serves to increase immediate turnover, raise product or brand awareness, introduce a new product or brand into the market, show or emphasize distinctive features of a product to the target audience (TDI India 2010). Advertising of airlines has been a stand-alone sphere for a long time as earlier it was used by limited target audience (mainly business people, the rich and the military). Nowadays advertising specialists have to consider and emphasize the points of significant importance taking into account a tremendously large and extremely diverse group of flying nowadays travelers flight schedule convenience and comfort during the flight while the price comes third. Moreover, luxury proposals are becoming more popular with the globalization processes as many exotic destinations become accessible. Both adverts by Emirates and British Airways offer this particular niche proposal exotic destination along with high comfort level. However, the approaches they choose differ. Emirates advert conveys an image of comfort showing in detail a part of a rest room with a woman obviously just after shower or a SPA procedure. The interior reminds of a luxury hotel or a salon with expensive sanitary porcelain, marble, soft towels and fresh flowers. Hard to notice it is a plane rest room as only the built-in disposal box proves it. The colors are soft and calm which is harmonically combined with the serene and relaxed look of the lady. It is worth mentioning, that she is rather young, between 25-35, looking beautiful and fresh without any sexual context. She is looking at her reflection in the mirror and smiling. There is a large picture of Dubai landscape in front of her. The image is rather foggy and presumably is intended to emphasize not the destination, but the company name. Emirates bright red logo in the low right corner is well balanced by a bright fuchsia orchid in the low left corner also reminding of exoticism. The advert is supported with the headline in white in agreement with the overall image of calmness and peacefulness. The slogan for the campaign is intriguing: the words memorable moments catch the eye immediately, while at 40,000 feet give a certain quiz for a viewer. Thus, the viewer understands that the offer is for luxury flights. The copy gives more details while repeating memorable moments trying to point out this competitive advantage and mentioning other services such as SPA showers, exclusive lounges, etc. It also repeats the company name and provides useful information on flight frequency, the plane type A380, etc. The company offers inspiration and tranquility from their exclusive services as a consequence of becoming their customer. The directive is given in a form of soft and unobtrusive advice to find inspiration, refresh and experience the offer. In general, this advert gives an impression of a luxury though peaceful promise. It hints at high price without mentioning i t, pointing at more valuable things comfort, tranquility, inspiration. British Airways exploits a different approach: the image is unexpectedly striking with its controversy and pithiness It shows a jaguar sleeping on a tree. The image is cut out on white so that there is nothing seen but the animal. Therefore, the color range is limited by the tree bark and fur shades from yellow to dark brown which allows highlighting the jaguar. The choice of the animal gives the idea of exoticism while the fact that it is sleeping hints at rest. The headline in capital letters located below the head of the animal is dark blue color to underline its message of relaxation. The copy contains a rather strong directive to escape to Sri Lanka as it is a long way from everyday. This phrase has a double meaning as the viewer is offered to go really far from routine and have some additional time during the flight to restore stamina. At the same time, this relaxing overslept substitutes a more common for airlines word overseas usually associated with long and tiring flight hours. By this long hours of flight are actually turned into its advantage. The details of the offer are given with exact pricing which supports a business-oriented approach. There is another text box below indicating the competitive advantage of British Airways more destinations to Indian Ocean islands than other companies. Overall, the advert is targeted at middle-aged business people with rather high income as the proposal is quite expensive. It appeals to peopl e who wish to escape from everyday routine and value their time and rest. Business orientation is emphasized by pithiness of the advert and restraint colors. Comparing the two adverts it may be concluded that both target at a high-income group and offer exoticism However, they have different approaches: while Emirates highlight comfort of their services on board, British Airways show a chance to relax for exact price. The services mentioned by Emirates suppose mainly female audience and males in search of exclusive care. At the same time British Airways rely mostly on striking exoticism. However, both adverts exploit bright though different images to catalyze consumers imagination of what to expect from these luxury proposals.

Battle of Peachtree Creek - Civil War - Atlanta Campaign

Battle of Peachtree Creek - Civil War - Atlanta Campaign Battle of Peachtree Creek - Conflict Date: The Battle of Peachtree Creek was fought July 20, 1864, during the American Civil War (1861-1865). Armies Commanders Union Major General William T. ShermanMajor General George H. Thomas21,655 men Confederate General John Bell Hood20,250 men Battle of Peachtree Creek - Background: Late July 1864 found Major General William T. Shermans forces approaching Atlanta in pursuit of General Joseph E. Johnstons Army of Tennessee. Assessing the situation, Sherman planned to push Major General George H. Thomas Army of the Cumberland across the Chattahoochee River with the goal of pinning Johnston in place. This would allow Major General James B. McPhersons Army of the Tennessee and Major General John Schofields Army of the Ohio to shift east to Decatur where they could sever the Georgia Railroad. Once done, this combined force would advance on Atlanta. Having retreated through much of northern Georgia, Johnston had earned the ire of Confederate President Jefferson Davis. Concerned about his generals willingness to fight, he dispatched his military advisor, General Braxton Bragg, to Georgia to assess the situation. Arriving on July 13, Bragg began sending a series of discouraging reports north to Richmond. Three days later, Davis requested that Johnston send him details regarding his plans for defending Atlanta. Unhappy with the generals noncommittal reply, Davis resolved to relieve him and replace him with the offensively-minded Lieutenant General John Bell Hood. As orders for Johnstons relief were sent south, Shermans men began crossing the Chattahoochee. Anticipating that Union troops would attempt to cross Peachtree Creek north of the city, Johnston made plans for a counterattack. Learning of the command change on the night of July 17, Hood and Johnston telegraphed Davis and requested that it be delayed until after the coming battle. This was refused and Hood assumed command. Battle of Peachtree Creek - Hoods Plan: On July 19, Hood learned from his cavalry that McPherson and Schofield were advancing on Decatur while Thomas men marched south and were starting to cross Peachtree Creek. Recognizing that a wide gap existed between the two wings of Shermans army, he resolved to attack Thomas with the goal of driving the Army of the Cumberland back against Peachtree Creek and the Chattahoochee. Once it was destroyed, Hood would shift east to defeat McPherson and Schofield. Meeting with his generals that night, he directed the corps of Lieutenant Generals Alexander P. Stewart and William J. Hardee to deploy opposite Thomas while Major General Benjamin Cheathams corps and Major General Joseph Wheelers cavalry covered the approaches from Decatur. Battle of Peachtree Creek - A Change of Plans: Though a sound plan, Hoods intelligence proved faulty as McPherson and Schofield were in Decatur as opposed to advancing against it. As a result, late in the morning of July 20 Wheeler came under pressure from McPhersons men as the Union troops moved down the Atlanta-Decatur Road. Receiving a request for aid, Cheatham shifted his corps to the right to block McPherson and support Wheeler. This movement also required Stewart and Hardee to move to the right which delayed their attack by several hours. Ironically, this sidestep right worked to the Confederate advantage as it moved most of Hardees men beyond Thomas left flank and positioned Stewart to attack Major General Joseph Hookers mostly unentrenched XX Corps. Battle of Peachtree Creek - Opportunity Missed: Advancing around 4:00 PM, Hardees men quickly ran into trouble. While Major General William Bates division on the Confederate right became lost in the Peachtree Creek bottomlands, Major General W.H.T. Walkers men assaulted Union troops led by Brigadier General John Newton. In a series of piecemeal attacks, Walkers men were repeatedly repulsed by Newtons division. On Hardees left, Cheathams Division, led by Brigadier General George Maney, made little headway against Newtons right. Further west, Stewarts corps slammed into Hookers men who were caught without entrenchments and not fully deployed. Though pressing the attack, the divisions of Major Generals William Loring and Edward Walthall lacked the strength to break through XX Corps. Though Hookers corps began strengthening their position, Stewart was unwilling to surrender the initiative. Contacting Hardee, he requested that new efforts be made on the Confederate right. Responding, Hardee directed Major General Patrick Cleburne to advance against the Union line. While Cleburnes men were pressing forward to prepare their attack, Hardee received word from Hood that Wheelers situation to the east had become desperate. As a result, Cleburnes assault was cancelled and his division marched to Wheelers aid. With this action, the fighting along Peachtree Creek came to an end. Battle of Peachtree Creek - Aftermath: In the fighting at Peachtree Creek, Hood suffered 2,500 killed and wounded while Thomas incurred around 1,900. Operating with McPherson and Schofield, Sherman did not learn of the battle until midnight. In the wake of the fighting, Hood and Stewart expressed disappointment with Hardees performance feeling that had his corps fought as hard Loring and Walthall the day would have been won. Though more aggressive than his predecessor, Hood had nothing to show for his losses. Quickly recovering, he began planning to strike at Shermans other flank. Shifting troops east, Hood attacked Sherman two days later at the Battle of Atlanta. Though another Confederate defeat, it resulted in the death of McPherson. Selected Sources Historynet: Battle of Peachtree CreekNorth Georgia: Battle of Peachtree CreekCWSAC Battle Summaries: Battle of Peachtree Creek